Principles and Code of Conduct


We believe that the relationship between an owner and their pet is critical to the happiness of both, and we aim to improve the quality of life for both owner and pet through the process of learning, training and bonding with each other. Using reinforcement training methods; enabling essential behaviour adjustments for successful training and rehabilitation.

Code of Practice

Practice with integrity and recognise our responsibility towards clients, clients' dogs and society in general. The remedial training actions or advice given shall not knowingly cause psychological or physical distress or damage to any of the above.

•The welfare of clients and their dogs shall be paramount.

•Maintain professional relationships with the clients at all times.

•Respect the views and independence of others.

•Ensure a continuing personal and professional development by acquiring knowledge of new theory and practice through books, workshops, courses & seminars.

•Actively provide and promote force-free training methods and actively reject any methods or equipment that may cause physical or mental discomfort such as check/choke chains, prong or spike collars, electric shock devices in any form, and high frequency sound devices which are designed to startle.

•When treating behaviour problems referral by a Veterinary Surgeon should be paramount however if approached directly from a client a full vet’s referral will be advised to rule out any medical problem that might be associated with the behaviour.

•To have sufficient professional indemnity and public liability insurance relevant to business and individual needs.

•Remain familiar with relevant legislation and aware of the legal, moral and ethical obligations towards clients, the client's pet and society in general.

•Act with integrity, in a professional courteous manner, exercising professional judgment, skill and care at all times.

•Respect the privacy, confidentiality, personal rights and expectations of all clients including information and data.

•Charge a fair price for the services provided and shall not unfairly exploit / mislead / offer levels or services not trained / qualified to deliver.

•Ensure adequate awareness of legal, health and safety issues including having appropriate insurance.

•Promote all aspects of responsible dog ownership.

•Work in the best interest of the individual dog and handler / owner(s) and to the professional limits held ensuring that any needs of an individual dog or owner that are beyond these limits are referred to a more suitable professional.